It’s pesis time!

Jymy opens pesäpallo to international viewers – one home match will be broadcast with English commentary for free.

Superjymy Ltd aims to pilot an English-language TV broadcast and bring pesäpallo to a wider international audience. After the pilot, we will make decisions about the future.

The pesäpallo match between Jymy and Pallo-Veikot on July 25th will be broadcast in English on Ruutu. The match will be freely available on the Ruutu service both live and as a replay, giving international viewers around the world the chance to experience the pesäpallo match in a language shared by the most people.

Pesäpallo is currently enjoying great popularity and can be said to be on the rise domestically and globally. Superpesis has achieved significant success on various social media channels, especially through TikTok and Instagram in the US.

Through this pilot broadcast, Superjymy wants to test the interest of international viewers in pesäpallo content, especially match broadcasts. The pilot is part of Superjymy’s long-term plan to produce new content not only for Finnish Jymy fans but for the entire pesäpallo community and other sports fans.

– Pesäpallo has sparked broad international interest during the current season and even since early spring. This pilot is the first step in measuring that interest and, on the other hand, an excellent opportunity for the entire pesäpallo community to gain new, international followers around the pesäpallo, comments Olli Korhonen, Marketing Director of Superjymy.

Sotkamon Jymy – Imatran Pallo-Veikot (Reds) thurday 25th of July 6PM (GMT+3). Broadcast starts at 5:30 PM with an interviews and pesäpallo preview.

Broadcast @Ruutu: https://www.ruutu.fi/stream/4553759

Match will be downloaded to YouTube after the live so you are able to watch the match as a replay as well (Ruutu or YouTube).

Do you want to know Pesäpallo better? Check this link below!